New title sponsor announced for Cardiff Half Marathon

Oysho has been announced as the new headline sponsor of the Cardiff Half Marathon, which returns to the Welsh capital on Sunday 5 October.

The international sport and leisure brand takes over the sponsorship from Principality Building Society, expanding its impressive list of sports event sponsorships as it continues to focus on running initiatives in Europe. 

It’s a particularly fitting collaboration as the race, which is Wales’ largest mass participation event, is now one of Europe’s largest and best-known half marathons, attracting a field of more than 27,500 runners.

Since becoming part of the SuperHalfs Series alongside races in Lisbon, Prague, Berlin, Copenhagen and Valencia, demand to take part has been increasing with runners from all over the world coming to Cardiff as part of their SuperHalfs journey.

Founded in 2001 and headquartered in Barcelona, Oysho, which is part of the Inditex Group – home to the likes of Zara, Pull & Bear, Stradivarius, Massimo Dutti and Bershka, has a global footprint across 220 markets including stores in France, Spain, Italy, Dubai and China, including a strong online platform. It also has a UK presence with stores in Westfield London and Westfield Stratford City.

Oysho offers a wide variety of technical collections for fitness, pilates, barre, yoga and running, designed to achieve maximum performance and comfort during sports practice. As part of the retailer’s commitment to sports and leisure activities, not only does it encourage people to feel their most confident in its activewear collections, but it aims to inspire movement through its series of run clubs and free fitness, yoga and running sessions via its Oysho Training app.

This is the first time Oysho has sponsored an event in the UK and participants at this year’s Oysho Cardiff Half Marathon will get the chance to experience the brand’s high-quality technical kit, as the brand will be providing a specially designed race day t-shirt for every runner.

While general entries for the race sold out in record speed – within just 12 hours of going on sale, there is still opportunity to enter this year’s Oysho Cardiff Half Marathon via one of the official charities, tour operators or through a Business Challenge package.